Tiktok ads manager is a self-service platform that helps brands create and manage their own tiktok campaigns. It allows businesses to reach audiences across a variety of formats and achieve their business goals by discovering high-quality leads, launching insightful A/B tests, and optimising campaigns.

Once you’ve created a business account, you can start creating your first campaign. The first step is to select a goal. This can be anything from driving traffic, to conversions, or app installs. Next, you’ll need to describe your company and set up your payment method. Once you’ve done that, it’s time to choose a mode. You can either use the simplified or custom ad manager modes. Both have their own benefits, but we recommend starting with the custom option.

Mastering TikTok Ads Manager: A Step-by-Step Guide for Beginners

On any tiktok ad, you typically have 3 to 5 ads running at the same time all sharing the same budget. This is the best way to test and find out which ad performs the best. Once you have one that works, run it for about 2 to 5 days. Then, make a new campaign with a different adset and disable the old one. This will help you get the most out of your ad budget.

Once you’ve uploaded your ad creative, it will be reviewed for quality and compliance before being approved for placement. It’s a good idea to familiarise yourself with TikTok’s ad review policies as they are more strict than Facebook’s. If your ad isn’t approved, you can review the reasons why and make changes as necessary before submitting it for review again.